:root{
  --red:#a83038; --gold:#c9a227; --dark:#1a0a0a; --paper:#fff9f2; --text:#333; --muted:#666;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:"PingFang SC","Microsoft YaHei",Helvetica,Arial,sans-serif;background:#fff;color:var(--text);line-height:1.75}
a{color:inherit;text-decoration:none}
.topbar{background:linear-gradient(90deg,#8a151f,var(--red));color:#fff;text-align:center;padding:8px 14px;font-size:14px;position:sticky;top:0;z-index:1000}
.topbar a{color:#ffe082;font-weight:700;text-decoration:underline}
nav{background:#fff;box-shadow:0 2px 10px rgba(0,0,0,.06);position:sticky;top:34px;z-index:999}
.nav-inner{max-width:1200px;margin:0 auto;padding:14px 20px;display:flex;justify-content:space-between;align-items:center}
.logo{display:inline-flex;align-items:center;background:var(--red);border-radius:10px;padding:6px 12px;box-shadow:0 2px 8px rgba(178,31,45,.2);line-height:1}
.logo-img{height:36px;width:auto;display:block}
.foot-brand-img{height:34px;width:auto;display:block;background:var(--red);border-radius:8px;padding:5px 10px}
.links{display:flex;gap:28px;font-size:15px;font-weight:500}
.links a:hover{color:var(--red)}
.btn{padding:10px 22px;border-radius:30px;background:var(--red);color:#fff;font-weight:600;border:none;cursor:pointer;transition:.2s}
.btn:hover{background:#8a151f;transform:translateY(-1px)}
.btn-gold{background:var(--gold);color:var(--dark)}
.btn-gold:hover{background:#a8841b}
.hero{position:relative;background:linear-gradient(105deg,#fff0f0 0%,#fff 55%,rgba(201,162,39,.08) 100%);padding:90px 20px 70px;overflow:hidden}
.hero::after{content:"";position:absolute;right:-60px;top:-60px;width:420px;height:420px;background:radial-gradient(circle,rgba(178,31,45,.10),transparent 70%);border-radius:50%}
.hero-inner{max-width:1200px;margin:0 auto;display:grid;grid-template-columns:1.1fr .9fr;gap:50px;align-items:center;position:relative;z-index:2}
.hero h1{font-size:48px;line-height:1.15;color:var(--dark);font-weight:900}
.hero h1 em{font-style:normal;color:var(--red)}
.hero-sub{font-size:18px;color:var(--muted);margin:18px 0 26px}
.hero-badges{display:flex;gap:12px;flex-wrap:wrap;margin-bottom:28px}
.badge{padding:8px 14px;background:#fff;border:1px solid #f0d5d5;border-radius:20px;font-size:13px;color:var(--red);font-weight:600}
.hero-cta{display:flex;gap:14px;flex-wrap:wrap;align-items:center}
.hero-phone{font-size:22px;font-weight:800;color:var(--red)}
.hero-right{background:#fff;border-radius:18px;box-shadow:0 20px 60px rgba(0,0,0,.12);padding:28px;border:2px solid var(--gold)}
.form-title{font-size:20px;font-weight:800;color:var(--dark);margin-bottom:6px}
.form-sub{font-size:13px;color:var(--muted);margin-bottom:16px}
input,select,textarea{width:100%;padding:12px 14px;margin-bottom:12px;border:1px solid #e0d8d0;border-radius:8px;font-size:14px}
input:focus,select:focus,textarea:focus{outline:none;border-color:var(--red)}
.hero-right .btn{width:100%;font-size:16px;padding:14px}
.form-privacy{font-size:12px;color:#999;margin-top:10px}
.form-msg{font-size:13px;margin-top:10px;min-height:18px;font-weight:600}
.form-msg.ok{color:#0a8a4a}
.form-msg.err{color:#c0392b}
.qr-card{margin-top:16px;padding:14px;border:1px dashed #e0d8d0;border-radius:12px;background:#fffdf9;text-align:center}
.qr-card-title{font-size:13px;font-weight:700;color:var(--dark);margin-bottom:8px}
.qr-card-title .wx{color:#07c160;font-weight:800}
.qr-card img{width:110px;height:110px;border-radius:8px;display:block;margin:0 auto 8px}
.qr-card-tip{font-size:12px;color:var(--muted)}
.wechat-float{position:fixed;right:18px;bottom:90px;z-index:998;width:54px;height:54px;border-radius:50%;background:#07c160;color:#fff;display:flex;align-items:center;justify-content:center;box-shadow:0 4px 16px rgba(7,193,96,.35);cursor:pointer;transition:.2s}
.wechat-float:hover{transform:scale(1.08);box-shadow:0 6px 20px rgba(7,193,96,.45)}
.wechat-float svg{width:30px;height:30px}
.wechat-tip{position:fixed;right:18px;bottom:150px;z-index:997;background:#fff;border-radius:8px;padding:8px 12px;font-size:13px;color:#333;box-shadow:0 4px 16px rgba(0,0,0,.12);opacity:0;pointer-events:none;transition:.3s;transform:translateY(10px)}
.wechat-tip.show{opacity:1;transform:translateY(0)}
.qr-modal{position:fixed;inset:0;z-index:1001;background:rgba(0,0,0,.55);display:none;align-items:center;justify-content:center;padding:20px}
.qr-modal.open{display:flex}
.qr-modal-inner{background:#fff;border-radius:16px;max-width:360px;width:100%;padding:26px;text-align:center;position:relative}
.qr-modal-close{position:absolute;right:14px;top:14px;width:30px;height:30px;border-radius:50%;border:none;background:#f2f2f2;cursor:pointer;font-size:18px;line-height:1;color:#555}
.qr-modal-close:hover{background:#e5e5e5}
.qr-modal-title{font-size:18px;font-weight:800;color:var(--dark);margin-bottom:4px}
.qr-modal-sub{font-size:13px;color:var(--muted);margin-bottom:16px}
.qr-modal img{width:220px;height:220px;border-radius:10px;display:block;margin:0 auto 14px}
.qr-modal-phone{font-size:15px;color:var(--dark);font-weight:600}
.qr-modal-phone a{color:var(--red);font-weight:800}
@media(max-width:768px){
  .wechat-float{width:48px;height:48px;right:12px;bottom:70px}
  .wechat-float svg{width:26px;height:26px}
  .wechat-tip{right:12px;bottom:128px;font-size:12px}
  .qr-card img{width:96px;height:96px}
}
.stats{background:var(--red);color:#fff;padding:45px 20px}
.stats-inner{max-width:1200px;margin:0 auto;display:grid;grid-template-columns:repeat(4,1fr);gap:24px;text-align:center}
.stat-num{font-size:40px;font-weight:900;color:#ffe082;line-height:1}
.stat-label{font-size:14px;margin-top:8px;opacity:.95}
.section{padding:70px 20px;max-width:1200px;margin:0 auto}
.section-alt{background:var(--paper)}
.section-title{text-align:center;margin-bottom:44px}
.section-title h2{font-size:34px;color:var(--dark);font-weight:900}
.section-title p{color:var(--muted);margin-top:10px;font-size:16px}
.story-grid{display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:center}
.story-text h3{font-size:26px;color:var(--red);margin-bottom:14px}
.story-text p{margin-bottom:14px;color:#444}
.story-highlights{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin-top:20px}
.sh{padding:14px;background:#fff;border-left:4px solid var(--red);border-radius:8px;box-shadow:0 2px 10px rgba(0,0,0,.04)}
.sh strong{display:block;color:var(--dark);font-size:18px}
.model-cards{display:grid;gap:16px}
.model-cards.model-light{grid-template-columns:repeat(2,minmax(0,260px));justify-content:center;margin-bottom:8px}
.model-cards.model-heavy{grid-template-columns:repeat(5,1fr)}
.model-card{background:#fff;border-radius:12px;padding:22px 16px;text-align:center;box-shadow:0 4px 16px rgba(0,0,0,.06);border-top:4px solid var(--gold)}
.model-card.heavy{border-top-color:var(--red)}
.model-card h4{font-size:18px;color:var(--dark);margin:8px 0 4px}
.model-card p{font-size:13px;color:var(--muted)}
.model-group-label{display:flex;align-items:center;justify-content:center;gap:10px;font-size:16px;font-weight:700;color:var(--dark);margin:28px 0 14px}
.mg-tag{display:inline-flex;align-items:center;justify-content:center;width:40px;height:40px;border-radius:50%;font-size:16px;font-weight:800;color:#fff}
.mg-tag.light{background:var(--gold)}
.mg-tag.heavy{background:var(--red)}
.section-subtitle{text-align:center;color:var(--red);font-weight:700;margin-bottom:6px}
.dish-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.dish-card{border-radius:14px;overflow:hidden;background:#fff;box-shadow:0 6px 20px rgba(0,0,0,.08)}
.dish-img{width:100%;height:200px;object-fit:cover;display:block;transition:transform .5s ease}
.dish-card:hover .dish-img{transform:scale(1.06)}
.dish-body{padding:18px}
.dish-body h4{font-size:18px;color:var(--dark);margin-bottom:6px}
.dish-body p{font-size:13px;color:var(--muted)}
.dish-tag{display:inline-block;background:var(--gold);color:#fff;font-size:12px;padding:3px 10px;border-radius:10px;margin-bottom:8px}
.advantage-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.advantage-card{background:#fff;border-radius:12px;padding:22px;box-shadow:0 4px 16px rgba(0,0,0,.06)}
.advantage-card .num{width:34px;height:34px;background:var(--red);color:#fff;display:flex;align-items:center;justify-content:center;border-radius:50%;font-weight:800;margin-bottom:12px}
.advantage-card h4{font-size:17px;margin-bottom:8px}
.advantage-card p{font-size:13px;color:var(--muted)}
.honor-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
.honor-item{background:#fff;padding:14px 16px;border-radius:10px;border:1px solid #f0e2d6;text-align:center;font-size:14px;font-weight:600;color:var(--dark)}
.traffic-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.traffic-card{background:#fff;border-radius:14px;padding:24px;text-align:center;box-shadow:0 4px 16px rgba(0,0,0,.06)}
.traffic-num{font-size:32px;font-weight:900;color:var(--red)}
.traffic-label{font-size:14px;color:var(--muted);margin-top:6px}
.live-cases{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.live-card{background:#fff;border-radius:12px;padding:18px;border-left:4px solid var(--red)}
.live-card h4{font-size:16px;margin-bottom:8px}
.live-card .live-stat{font-size:22px;font-weight:800;color:var(--red)}
.live-card p{font-size:12px;color:var(--muted);margin-top:4px}
.stars{display:flex;flex-wrap:wrap;justify-content:center;gap:10px}
.star-card{flex:1 1 120px;max-width:160px;background:#fff;border-radius:10px;padding:14px;text-align:center;box-shadow:0 2px 10px rgba(0,0,0,.06)}
.star-card .star-name{font-weight:700;color:var(--dark)}
.star-card .star-tag{font-size:12px;color:var(--muted)}
.invest-wrap{display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:start}
.invest-table{width:100%;border-collapse:collapse;background:#fff;border-radius:12px;overflow:hidden;box-shadow:0 4px 16px rgba(0,0,0,.06)}
.invest-table th,.invest-table td{padding:14px 16px;text-align:left;border-bottom:1px solid #f0e2d6}
.invest-table th{background:var(--red);color:#fff}
.invest-table td{color:#444}
.calc{background:#fff;border-radius:14px;padding:24px;box-shadow:0 4px 16px rgba(0,0,0,.06)}
.calc h4{font-size:18px;margin-bottom:16px;color:var(--dark)}
.calc-row{display:flex;justify-content:space-between;align-items:center;margin-bottom:12px;font-size:14px}
.calc-row input{width:120px}
.calc-result{background:var(--paper);padding:16px;border-radius:10px;margin-top:16px}
.calc-result strong{color:var(--red);font-size:22px}
.process{display:flex;justify-content:space-between;gap:12px;flex-wrap:wrap}
.process-step{flex:1;min-width:140px;background:#fff;border-radius:12px;padding:20px 14px;text-align:center;box-shadow:0 4px 16px rgba(0,0,0,.06);position:relative}
.process-step::after{content:"→";position:absolute;right:-14px;top:50%;transform:translateY(-50%);color:var(--gold);font-weight:900;font-size:18px}
.process-step:last-child::after{display:none}
.process-step .step-num{width:34px;height:34px;background:var(--gold);color:#fff;border-radius:50%;display:flex;align-items:center;justify-content:center;margin:0 auto 10px;font-weight:800}
.faq-item{border-bottom:1px solid #f0e2d6}
.faq-q{padding:18px 32px 18px 8px;font-weight:700;cursor:pointer;display:flex;justify-content:center;align-items:center;position:relative;text-align:center}
.faq-text{flex:1}
.faq-icon{position:absolute;right:0;top:50%;transform:translateY(-50%);width:22px;height:22px;display:flex;align-items:center;justify-content:center;color:var(--red);transition:.25s}
.faq-a{max-height:0;overflow:hidden;transition:.25s;color:#555;font-size:14px;text-align:center}
.faq-item.open .faq-a{max-height:340px;padding-bottom:18px;padding-top:8px}
.faq-icon{color:var(--red);font-weight:800}
.faq-item.open .faq-icon{transform:rotate(45deg)}
.cta-section{background:linear-gradient(90deg,var(--red),#8a151f);color:#fff;padding:70px 20px;text-align:center}
.cta-section h2{font-size:34px;margin-bottom:16px}
.cta-section p{font-size:18px;opacity:.95;margin-bottom:26px}
.footer{background:var(--dark);color:#fff;padding:50px 20px 30px}
.foot-inner{max-width:1200px;margin:0 auto;display:grid;grid-template-columns:1.6fr 1fr 1fr;gap:40px}
.foot-brand{font-size:22px;font-weight:800;margin-bottom:10px}
.foot-brand span{color:var(--gold)}
.foot-tel{font-size:26px;font-weight:900;color:#ffe082;margin:10px 0}
.foot-links h4{margin-bottom:14px;color:var(--gold)}
.foot-links a{display:block;color:#ccc;font-size:14px;margin-bottom:8px}
.copyright{text-align:center;color:#999;font-size:13px;margin-top:40px;padding-top:20px;border-top:1px solid #333}
.beian{text-align:center;color:#999;font-size:13px;margin-top:10px}
.beian a{color:#999;text-decoration:none}
.beian a:hover{color:#ffe082;text-decoration:underline}
.fab{position:fixed;right:18px;bottom:18px;background:var(--gold);color:var(--dark);width:56px;height:56px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:24px;box-shadow:0 6px 20px rgba(0,0,0,.25);z-index:998;font-weight:800}

.brand-video{width:100%;aspect-ratio:16/9;border-radius:18px;box-shadow:0 20px 50px rgba(0,0,0,.18);background:#000;display:block}

/* ===== 图集网格 ===== */
.gallery-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.gallery-item{border-radius:12px;overflow:hidden;background:#fff;box-shadow:0 4px 16px rgba(0,0,0,.08);cursor:zoom-in;transition:transform .25s,box-shadow .25s}
.gallery-item:hover{transform:translateY(-4px);box-shadow:0 14px 34px rgba(0,0,0,.16)}
.gi-img{position:relative;width:100%;aspect-ratio:4/3;overflow:hidden;background:#f0e6de}
.gi-img img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .5s ease}
.gallery-item:hover .gi-img img{transform:scale(1.06)}
.gi-cap{padding:10px 12px;font-size:13px;color:var(--muted);text-align:center}

/* ===== 灯箱 ===== */
.lightbox{position:fixed;inset:0;background:rgba(20,8,8,.92);display:none;align-items:center;justify-content:center;z-index:2000;padding:24px}
.lightbox.open{display:flex}
.lightbox img{max-width:92vw;max-height:82vh;border-radius:8px;box-shadow:0 20px 60px rgba(0,0,0,.5);object-fit:contain}
.lb-close,.lb-nav{position:absolute;color:#fff;cursor:pointer;user-select:none;line-height:1;opacity:.85;transition:.2s;font-weight:300}
.lb-close:hover,.lb-nav:hover{opacity:1;color:var(--gold)}
.lb-close{top:12px;right:22px;font-size:44px}
.lb-prev{left:16px;top:50%;transform:translateY(-50%);font-size:60px}
.lb-next{right:16px;top:50%;transform:translateY(-50%);font-size:60px}
.lb-cap{position:absolute;bottom:26px;left:0;right:0;text-align:center;color:#fff;font-size:15px;opacity:.9;padding:0 20px}

/* ===== 滚动渐显动画 ===== */
.reveal{opacity:0;transform:translateY(28px);transition:opacity .7s ease,transform .7s ease}
.reveal.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none;transition:none}}

@media(max-width:980px){
  .hero-inner,.story-grid,.invest-wrap{grid-template-columns:1fr}
  .stats-inner{grid-template-columns:repeat(2,1fr)}
  .model-cards.model-light{grid-template-columns:repeat(2,minmax(0,220px))}
  .model-cards.model-heavy{grid-template-columns:repeat(3,1fr)}
  .dish-grid,.advantage-grid,.honor-grid,.traffic-grid,.live-cases,.gallery-grid{grid-template-columns:repeat(2,1fr)}
  .hero h1{font-size:34px}
}
@media(max-width:600px){
  .links{display:none}
  .stats-inner{grid-template-columns:1fr 1fr}
  .dish-grid,.advantage-grid,.honor-grid,.traffic-grid,.live-cases{grid-template-columns:1fr}
  .model-cards.model-light{grid-template-columns:1fr 1fr}
  .model-cards.model-heavy{grid-template-columns:1fr 1fr}
  .process{flex-direction:column}
  .process-step::after{display:none}
}

.hero-has-bg{position:relative;background:transparent;min-height:700px;display:flex;align-items:center;color:#fff;padding:120px 20px 100px}
.hero-bg{position:absolute;inset:0;background-size:cover;background-position:center 40%;z-index:0}
.hero-overlay{position:absolute;inset:0;background:linear-gradient(90deg,rgba(26,10,10,.82) 0%,rgba(26,10,10,.6) 50%,rgba(26,10,10,.35) 100%);z-index:1}
.hero-has-bg .hero-inner{position:relative;z-index:2}
.hero-has-bg h1{color:#fff}
.hero-has-bg .hero-sub{color:rgba(255,255,255,.86)}
.hero-has-bg .badge{background:rgba(255,255,255,.12);border-color:rgba(255,255,255,.2);color:#ffe082}
.hero-has-bg .hero-phone a{color:#ffe082}
.dish-grid{grid-template-columns:repeat(4,1fr);gap:18px}
.dish-card{position:relative;border-radius:14px;overflow:hidden;background:#fff;box-shadow:0 6px 20px rgba(0,0,0,.08)}
.dish-img{width:100%;height:260px;object-fit:cover;display:block;transition:transform .5s ease}
.dish-card:hover .dish-img{transform:scale(1.06)}
.dish-cap{position:absolute;left:0;right:0;bottom:0;padding:12px 14px;background:linear-gradient(transparent,rgba(0,0,0,.55));color:#fff;font-weight:700;font-size:15px;text-shadow:0 1px 3px rgba(0,0,0,.5)}
@media(max-width:980px){.dish-grid{grid-template-columns:repeat(2,1fr)} .hero-has-bg{min-height:auto;padding:90px 20px 70px}}
@media(max-width:520px){.dish-grid{grid-template-columns:1fr} .dish-img{height:220px}}

/* 品牌资讯列表（Reach 供稿） */
.news-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(300px,1fr));gap:22px}
.news-card{background:#fff;border:1px solid #f1e3d7;border-radius:14px;padding:24px;display:flex;flex-direction:column;box-shadow:0 8px 22px rgba(122,18,32,.06);transition:transform .2s,box-shadow .2s}
.news-card:hover{transform:translateY(-4px);box-shadow:0 14px 30px rgba(122,18,32,.12)}
.news-card .nc-tag{display:inline-block;align-self:flex-start;font-size:12px;font-weight:700;color:var(--red);background:#fdecec;border-radius:999px;padding:3px 10px;margin-bottom:12px}
.news-card h3{font-size:19px;line-height:1.5;margin:0 0 10px}
.news-card h3 a{color:#241410}
.news-card h3 a:hover{color:var(--red)}
.news-card .nc-excerpt{color:#6b5a50;font-size:14px;line-height:1.75;margin:0 0 18px;flex:1}
.news-card .nc-foot{display:flex;justify-content:space-between;align-items:center;font-size:13px;color:#9b8878}
.news-card .nc-more{color:var(--red);font-weight:700}
.news-empty{text-align:center;color:#9b8878;padding:28px 0}
.section-more{text-align:center;margin-top:32px}
.insights-hero{padding:56px 20px 8px;text-align:center;max-width:1200px;margin:0 auto}
.insights-hero h1{font-size:36px;line-height:1.3;color:#241410}
.insights-hero p{color:var(--muted);margin-top:12px}
@media(max-width:600px){.insights-hero h1{font-size:27px}}